If your email marketing strategy is falling short, watch this video for 3 tips to help make it more profitable.
Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a slow death. You
Here we are, in the middle of our series on "how to write a persuasive white paper." This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers. If you missed the previous two segments, White Paper Marketing and White Paper Title, don't forget to give them a read. This segment is going to outline your white paper format. I am going to let you in on a very specific white paper format and share some examples that will take your white paper from boring to brilliant. So, let’s dive in.
Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out a journey to their solution. I have lots of places to go when looking for inspiration for a white paper title for myself or my clients. Today I’ll give you my top 5. 1) The White Paper Title Formula Typically I will start
Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address? E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but there is one offer that stands above the rest. So, what is this offer that is truly irresistible you might ask? A white paper! Ok, I actually felt many of you roll your eyes, and I know that even the phrase “white paper
It's important for all small businesses find importance in growing an email list. Did you know it can be a lot like gardening? After moving to Portland last year, I decided it was time to finally take after my mother, and grow a beautiful garden. In the past, I’ve been known to have a bit of a “black thumb,” finding a way to instantly kill any plant that I touched. Well, that’s over now! I’m in Portland, where my husband informs me that “things just grow,” so it’s time to plant! As I’m digging in the dirt in the
The content upgrade technique is pure genius. The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's. When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped. Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars? Watch the video below: Transcript of this content