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We all know about the importance of website popups, multimedia engagement, and contact avenues on your website. These things are staples of the medium. A lot of them also tend to be complained about to no end. Go ahead and Google “website popups” and you'll see pages and pages of strategies for visitors to avoid or disable them. There are even sites dedicated to warning others to stay away from particularly “annoying” websites. Yikes. First impressions are the strongest, aren't they? This idiom is even more prominent on the internet. According to a Canadian study on online first

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The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's.  When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped.  Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars?  Watch the video below: Transcript of this content

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Would you like to know the best way to get somebody to do something on the internet? Tell them to do it. Ever bought something or signed up for something or joined something after visiting a website? Chances are it's because that website told you to do it. Is it really that simple? Yes, but you have to do it correctly. The question... "What Is A Call to Action?"  The answer is in today's #WhatIsWednesday. What is a call to action? A call-to-action, sometimes called a (CTA) is an instruction or request directed to your target audience to invite

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Landing page design is a science. Online marketing professionals know what elements your landing page must have in order for it to convert traffic into leads. Watch this video to see if your landing page is everything it should be! Important Landing Page Elements Good morning, it is One-Click Lindsey with TrafficandLeads.com. Today I wanted to talk about the important elements of a landing page.   What is a landing page?  I cover that here.   In a previous video we discussed an important part of the landing page, the optin box, but today, I wanted to cover landing

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Want to know the online marketing strategy basics?  I had a great interview with Mr. Nile Nickle of the Social Media Business Hour podcast where we discussed all the ways small business owners can start driving traffic and leads to their website. Nile's favorite topic is social media marketing so we spent the first part of the showing discussing how social media may be the cornerstone to generating the best kind of traffic and leads to your website. We followed up with discussing websites and landing pages.  Websites and landing pages are not the same thing.  If you want to

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WordPress is a dream come true for a lot of internet marketers. It allows non-techies do a lot of technical things.  A WordPress plugin called SumoMe promises a FREE version that will help you build your list all with the click of a button.  Is it true or do they just want you to upgrade?  Below is a review of the FREE version of a WordPress Plugin called SumoMe. SumoMe is an essential part of many of the top internet marketing blogs. WHAT IS SumoMe SumoMe is a WordPress plugin that offers a plethora of tools to help you grow

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The Opt-In box is where you are asking a website visitor to give you their information, so it shouldn't surprise you when I say it is the single most important aspect of your landing page!  It would be tragic to have spent countless time and money on content creation, advertising and search-engine optimization only to have people not sign up because of something you missed on the Opt-In.  Watch this video to make sure you have done all you can to scoop up as many e-mails as possible!   Headline - Why should people opt in and give