Ever considered a joint venture agreement? There are pros and cons to entering into this type of alliance with another business owner. If you and your business have been going it alone for a while, it might be time to pair up. But what, exactly, is a joint venture agreement? Snowe Saxman, the business owner that I recently interviewed over on my Traffic and Leads podcast, described a joint venture like this: “A joint venture is when two people or businesses come together, market together, and split the profits 50/50.” Finding a suitable partner is a great deal
How to market your app? As business owners, it's our job to get the angle on all new marketing strategies. Mobile apps aren't only handy–they're a perfect way to spread the word about your business. Apps have been shown to increase customer loyalty overall, in both new and regular clients. It's exactly why many businesses are trying their hand at app development. But here's the tricky part: apps don't market themselves. Just as you need an app to market your business, you need strategies to market your app. It's not going to market itself, after all. You'll need
Facebook Vs. Adwords. Have you ever wondered where you should spend your ad dollars?
Everyone likes the concept of free marketing ideas but are afraid to put them into practice. No such thing as a free lunch, right? I'm here to tell you that free marketing ideas are just as valid as those that cost money. The distinction is in how you use them. We're often taught that the more money you spend, the better results or product you'll receive. But if you've paid any attention as a business owner, I'm sure you know that isn't true. These free marketing ideas need to be looked at individually, on a case-by-case basis. We
I made this video just for you. How many of these do you utilize in your small business?
Some people praise offline marketing, and some swear by online marketing. But what if the two could work together? Today, I'm here to convince you that online and offline marketing work best when paired together. Not only that, but I'm going to give you tips and tricks to get you started. For too long, online and offline marketing have been considered on opposite sides of the fence. Some businesses will insist that one style of marketing is better than the other. Others suggest that, with the rise of online marketing, offline marketing will suffer a slow death. You
Lately, I've been discussing the crap out of The CLICK Technique, and for a good reason: it works! It really, truly works. This week's discussion is all about the "I" in CLICK: your irresistible offer. Irresistible offers are a fantastic way to build trust and connect to potential leads. Your irresistible offer will be the perfect way for you to get the email address off new customers so that you can stay in contact with them and turn them from a lead into a customer.