Posted by

Some of the best product launch strategies. Advice on how to successfully launch your product is all over the board. Some of it directly contradicts other advice. Most of it boils down to preference. There is, however, one thing we can all agree on: Social media can be a gold mine if it's harnessed properly. One of the newest crazes in business is to launch a product through Facebook marketing. It makes a ton of sense as a market platform, doesn't it? Millions of people access Facebook regularly to connect with content they enjoy. Why not use it

Posted by

As a small business owner on Facebook, you may have noticed the little Facebook boost post button down in the bottom corner, tempting you to hit it every time you post something.  A quick google search or conversation with your online marketing expert will usually be met with a harsh scolding.  “Do not EVER hit the ‘boost post’ button, you amateur!” Here are a few of the articles that come up when searching on the topic: Facebook Boost Post – Never a Good Decision Don’t Touch That Facebook Boost Post Button Boosting a post is the #1 reason businesses

Posted by

Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential.  Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis.  That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be done about it?  In the case of my client, he used some “hot words” in his Facebook advertising campaign one

Posted by

I had the pleasure of chatting with Miss Mojca Mars of Super Spicy Media. If you want to know more about Twitter, Facebook and Snapchat, we cover it all in this interview. She's a blast to talk to and I'm sure you will have fun listening. IN THIS EPISODE YOU'LL LEARN: How Mojca started her business from scratch using a cold email strategy. What social media channel works for the majority of businesses. How to use Twitter searches and hashtags to build authority and build relationships. Her best social media for business tips for cultivating leads and clients using Twitter.

Posted by

I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she'd have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn't ask to hear from her, it would do her very little good. It may produce a few sales initially, but overall her list quality would suffer and they would never be good long

Posted by

Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered "no", then this is the first time you've read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to convert the traffic into leads. But is a landing page the best way to go? Facebook says "no" and they

Posted by

I get asked this question all of the time, "Does Facebook Advertising Work?" The answer is YES. Facebook provides an amazing way to target your potential clients. Is your perfect client a middle aged woman who likes Shark Tank from Southern Florida? Cool... Facebook can reach her with Ad's. It's revolutionary and powerful. It is more powerful than any other traditional media. If you are used to posting in the Yellow-pages, using billboards and paying for radio ad's.... I urge you to stop and try Facebook advertising. Watch this quick video to find out why I can't say

Posted by

Facebook is, without a doubt, one of the most powerful social media websites on the internet. Its reach is incredibly broad, meaning the target audiences for businesses trying to establish an online presence can be both enormous and overwhelming. With such a powerful and well-known brand already established, trying to harness the power of Facebook advertisements can seem a little scary and definitely out of reach for people who don’t have much to spend on ads. The biggest worry at the forefront of your mind is, how much does Facebook advertising cost? What if I could tell you

Posted by

I get asked this question a lot: "Which social media platform should I be using to advertise my small business?" The easy answer is, find out where your customers are and be on that social media platform. The other easy answer is Facebook. I have yet to find a demographic that I can't find on Facebook. Want to know more about Twitter, Pinterest, Instagram and LinkedIn. I detail it all in this video and answer the question of what is the best social media platform for small business.

Posted by

As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first time! And you