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Lately, I've been discussing the crap out of The CLICK Technique, and for a good reason: it works! It really, truly works. This week's discussion is all about the "I" in CLICK: your irresistible offer. Irresistible offers are a fantastic way to build trust and connect to potential leads. Your irresistible offer will be the perfect way for you to get the email address off new customers so that you can stay in contact with them and turn them from a lead into a customer.

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Do you feel too busy and overwhelmed to know which online marketing strategy is going to help your small business grow? Do you understand the importance of online marketing, but implementing your own strategy keeps getting pushed to the back-burner because you just aren’t sure what tactics to focus on or what methods are going to be successful?This is normal.Webinars, launches, social media, videos, email marketing, landing pages, irresistible offers, Facebook ads... the possibilities seem to be endless and it’s overwhelming! How many times are you going to have the will to try the latest online marketing buzzword,

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So, you're a website master! You've got your opt-in, you've got your pop-up. So now what? Nurture, nurture, nurture! Don't just send them their free PDF and forget about them! You need a follow up email sequence. Now, I know a few of you are probably wondering "how do I do that?" So, I made this handy little video where I share an example of a Traffic and Leads certified follow up email sequence! And don't worry, you can totally steal it!

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Did you know there are three types of search engine results? Each result takes a different strategy to master. Watch this video to find out which strategy is best for you and your business. Link to Local Results Video I mentioned: http://on.fb.me/13QVv0K ‪#‎SEO‬

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The content upgrade technique is pure genius.  The phrase was coined by either Brian Dean from Backlinko or Clay Collins, co-founder of LeadPages, either way both gentlemen are very revolutionary when it comes to landing pages and email opt-in's.  When they speak it's time to listen up. I've tried the content upgrade technique with a few clients of mine and it works as well as I had hoped.  Do you want to know how to take the pages on your site with the highest traffic and make them opt-in superstars?  Watch the video below: Transcript of this content

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I had a client that really wanted to purchase some email addresses this week so her list would be bigger and she'd have more people to market to. I had to talk her down from the ledge and let her know that her list, although smallish, was really engaged and wanted to hear from her. If she added a bunch of strangers, people who didn't ask to hear from her, it would do her very little good. It may produce a few sales initially, but overall her list quality would suffer and they would never be good long

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Congratulations! You have successfully driven traffic to your website and got your website visitors to make that "one-click."  They have given you their email address and are now on your list. Make sure what they get in exchange gives the right impression.