Tom Mulliez is our special guest on today’s episode of Traffic and Leads Podcast. He is the founder and CEO of iTrekkers. It’s an outdoor adventure company that makes great memories outdoors through paddling, fishing, camping and hiking tours. Mulliez first launched the iTrekkers in late 2014, he found it to be a “horrendous” experience. In this episode Mulliez suggesting others who are launching new sites, products or services first study Google Analytics and read a book he found on Amazon a little later during his foray into online marketing: “Traction: How Any Startup Can Achieve Explosive Customer Growth.”

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Digital Marketing for Startups

 

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