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If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad. Pro: CPM is

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If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s ‪#‎WhatIsWednesday. So… what is a Facebook Pixel? When installed on a website, a Facebook

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It makes no sense to spend a bunch of time making a wonderful Thanksgiving dinner and not invite anybody to enjoy it with you.  Along those lines, why are you spending a lot of time cooking up wonderful content, and then not inviting anybody to enjoy it?  Make sure your table is packed with people who are hungry for your content and you'll have a lot to be thankful for. The two links I mentioned in this video that will help you share your content are: www.viralcontentbuzz.com www.triberr.com I also talk about Triberr in this post called:  Triberr

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My Triberr friend, Donna Amos, and I had the opportunity to discuss how content can generate website traffic and leads.  Donna is an online marketing expert who excels at content generation.  I have been following and sharing her content via Triberr for many months now and appreciate her motivation to help the solopreneur via her company Solorpreneur Solutions. Donna has been online marketing for a very long time, and even had her own podcast back in 2008!     You can find out more about that story and the power of podcasting and web content marketing here. Otherwise, listen

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Doug Foresta and I had a great chat on his highly regarded Coachzing show.  His podcast focuses on online marketing strategies for coaches, therapists, speakers and authors.  It's a great podcast so you should check it out. Doug and I discussed the following hot content marketing topics: How to drive more traffic and leads to your website. An important mindset shift to get more traction with your content marketing strategies. How to build your following online using content marketing which will result in more leads. A powerful social media tool that can help expand your reach so you can get

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I had the privilege of being asked to appear on a great Podcast called "The Starter's Club".  Got to talk a lot about the ups and downs of starting my business and the decision to begin 'Lindsey's Web' and the effect that Content-Marketing has had on my bottom line.  Check it out here:  http://www.thestartersclub.com/87/