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Do you want to learn how to use email marketing and powerful copywriting as a weapon to the successful growth of your business? Finally, I found an expert copywriter/email marketer to interview for you. I had the pleasure of sitting down with Josh Earl of The Direct Response Copywriter. Find out more about his powerful email marketing tips by listening to this weeks episode here.  

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What Is Email Marketing? What do you think of when I ask " What Is Email Marketing?" If you're like a lot of people, you think of the emails that are sent out in bulk to as many people as possible, the vast majority of which get filtered out by the user's spam filter. But spamming is for Nigerian Princes who are in need of money, email marketing is for professionals who have honed in on their market with laser precision. Find out more in today's #WhatIsWednesday.   If you were to ask me the metric I use to

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A successful email marketing campaign is one of the best ways to generate new sales. Today's #WhatIsWedneday we will discuss a great way to judge how well your email marketing campaign is working, Email Marketing Open Rate. Email Marketing Open Rate measures how many people on your email list actually opened (or viewed) the email you sent. For those of you who don't manage your email campaigns via an email management system (such as MailChimp), I recommend running your campaigns through software like this so you can track open rates and other valuable statistics. I'm sure your next

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In a lot of ways, the internet is like the wild west, a vast expanse of unclaimed territory where pretty much anything goes. Legislatures from all over the world continue to try to put rules in place preventing people from taking advantage of others in this untamed land of opportunity. One of these laws is something every small business needs to pay attention to and is the topic for today's ‪#‎WhatIsWednesday‬. CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Yes, email marketing is looped in with the pornographers, but