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If you’re new to online marketing you’ve probably recently discovered that Internet marketing is the land of abbreviations. CPM, CPC, CPL, CPA, CTR, what does it all mean? Don’t fret, we spell it out for you in this week’s #WhatisWednesday! Let’s start with CPM. CPM CPM stands for cost per thousand. This means you are charged per 1,000 impressions. (Impressions are the number of times your ad has been seen.) This form of payment allows you to reach the most people, but does not track the number of people who actually click on your ad. Pro: CPM is

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If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s ‪#‎WhatIsWednesday. So… what is a Facebook Pixel? When installed on a website, a Facebook

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Leads Today, Gone Tomorrow. I had a client who saw the power of Facebook and embraced its potential.  Two years making regular posts and thousands of dollars spent on Facebook advertising had given him thousands of fans and was producing quality leads on a daily basis.  That all came to an end this week, as he logged in only to be greeted with the message “Your page has been disabled.” What prompted this banishment and what could be done about it?  In the case of my client, he used some “hot words” in his Facebook advertising campaign one

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Make sure you don't miss my Facebook Marketing That Works Free Webinar.  Register here: http://www.howtostartsocialmediamarketing.com/   Webinar Date: Tuesday, June 9, 2015 2:00 PST (5:00 EST) for 45 minutes. Even if you're busy.... sign up and I'll send you a recording. My FREE webinar, Facebook Marketing That Works will teach you how to start producing leads via Facebook TODAY. You might be an expert at using Facebook, but using it to market your business is SO much more than sharing clever quotes featuring a picture of a Minion. There is real power in Facebook Marketing, and this webinar is

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My dad and I both love to fish, but while my Dad dreams of landing a huge trout, I'm interested in reeling in something much more valuable, a customer! There is a very effective way of making sure I always have plenty on the line, retargeting. What is retargeting, and how can it help you catch the big one? Retargeting is the process of showing ads to users who have already been to your site. This allows you to bait your hook and cast your line to the customers who are hungry enough to be swimming around your

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I remember my first day of the third grade more vividly than the beginning of any other school year.   My parents had moved across town, and I was starting in a new school district.  Nobody knew anything about me.  Was I nice, funny, good at sports, able to help with their math homework?  I was a complete mystery.  You might say I was starting out with zero “likes”.  How nice would it have been to be able to walk into class on that first day with the reputation of being liked by thousands of people?  I mean,