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If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s ‪#‎WhatIsWednesday. So… what is a Facebook Pixel? When installed on a website, a Facebook

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Facebook Lead Ads Have I ever mentioned how important I think it is to get the email addresses of prospective customers? If you answered "no", then this is the first time you've read any of my posts, in which case, hi, my name is One-Click Lindsey. The e-mail address of somebody who is interested in your products or services is very important if you want sustained growth, and a landing page is one of the best ways to convert the traffic into leads. But is a landing page the best way to go? Facebook says "no" and they

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As a business owner, sales leads became the focus of my existence. I tried everything from cold-calls to chamber of commerce mixers to sponsoring local events. It's not too surprising that I was a prime target for the advertising sales rep for some of my local radio stations. He showed me charts of their listener-ship, statistics of the important demographics that would hear my ad, and convinced me of the amazing rate of return that traditional radio advertising would provide. I'll admit, it was pretty cool hearing my ad in my car for the first time! And you

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Crow grew the best corn in the county, and everybody in the area would line up to buy his sweet, crunchy, delicious corn.  But Crow wanted more.  He could grow more corn, but to sell it he had to reach out to people outside of his small town.  It was time for Crow to take his fledgling business online!  His website was launched, but no matter how hard he tried he was unable to reach the pool of customers that he knew would quench his thirst for more business. Crow wondered if the internet was too large and

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Google & Facebook have made announcements and folks are screaming that it's the "online marketing apocalypse."  You could see a huge drop in Facebook likes for your business page and a possible drop in your search engine rankings if your site isn't mobile friendly! Watch this video to find out why these announcements are actually good for your online marketing strategy. Here is Google's tool that will let you know if they consider your site mobile friendly:  https://www.google.com/webmasters/tools/mobile-friendly/

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It's important to post often on Facebook to reach as many of your fans as possible, but isn't it a hassle to find time every day to do that? If you've got a minute I can show you how to schedule your posts, and remove one thing off of your daily to-dos!

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Have you set up your businesses Facebook Fan page yet? I know you've heard me say how important it is, so what are you waiting for? You can get everything set up in a minute or less, watch the video to find out how. Get your company page set up today, and leave a link to your business page in the comments so I can follow up and follow you.

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A while ago I got asked a great question about how much a person should post on their business Facebook page. Find out the answer in today's video. What is your opinion?

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I remember my first day of the third grade more vividly than the beginning of any other school year.   My parents had moved across town, and I was starting in a new school district.  Nobody knew anything about me.  Was I nice, funny, good at sports, able to help with their math homework?  I was a complete mystery.  You might say I was starting out with zero “likes”.  How nice would it have been to be able to walk into class on that first day with the reputation of being liked by thousands of people?  I mean,