If you’re here, I’m guessing you’ve wandered into the scary cave that is the Facebook backend. Well, congratulations for making it this far! If you are using Facebook to run ads, then the best way to get the most bang for your buck is to utilize the power of Facebook Pixels. Don’t let the term and weird techiness scare you off. Creating and installing a basic Facebook Pixel isn’t as hard as it sounds. I’ll tell you everything you need to know in today’s #WhatIsWednesday. So… what is a Facebook Pixel? When installed on a website, a Facebook
Yesterday I talked about a chemistry teacher/entrepreneur who had decided that Facebook wasn't worth taking seriously, and turned that responsibility over to his younger partner. After seeing no results I advised him to try again, but this time take it seriously and do things correctly. I'm happy to report that he gained quite the following and found success that exceeded even his wildest expectations! Missed yesterday's post? Click here for the wrong way to utilize Facebook.
One of the best parts of my job is meeting entrepreneurs. A while ago, a chemistry teacher came to me asking for advice on how to generate customers for his new business. I advised him to use Facebook, but he told me that Facebook is "for kids" and he wasn't interested. He decided instead to turn over those responsibilities to his partner, who he said was more of a "Facebooking Type." Well, things didn't go as well as he'd hoped. I convinced him that he needed to take his social media campaign more seriously. Check back tomorrow to