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The end of summer brought an internet sensation that had online marketing professionals buzzing with excitement.  Many are saying that this new app will "change the internet forever" and that it's the beginning of "Web 3.0."  What is it?  Find out on today's #WhatIsWednesday. Live streaming video gives anyone with a smart phone the ability to broadcast a video of themselves, live over the internet. This ability has been around for a while, but when Twitter purchased the live video streaming app, "Periscope", this year, all my internet marketing friends were eager to jump on board this platform

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I always advise my clients that video is very important in social media, but getting them to do it is like pulling teeth. Hopefully this video, which only took me minutes will drive that point home.