White Paper Title Fight – 5 Sources of Inspiration for Your White Paper Title
Your white paper title is the most important part of your white paper. It’s the first thing that folks will see and, if done right, it will intrigue them to actually give you their email address and read your paper. A good white paper title will take your potential clients biggest problem and map out […]
White Paper Format: Bringing Your White Paper To Life
Here we are, in the middle of our series on “how to write a persuasive white paper.” This series will help you dig in and create a high-quality, lead generating white paper designed to dazzle your readers. If you missed the previous two segments, White Paper Marketing and White Paper Title, don’t forget to give […]
White Paper Marketing – The Secret Formula
Coming up with an offer that is truly irresistible is the most important tool for building up your e-mail list. So, what can you offer somebody in order to get them to entrust you with their e-mail address? E-books, free courses, exclusive groups, a video or audio recording; I could go on all day, but […]
